Universal Studios Frisco is going big in Texas, breaking ground on Universal Kids – a one-of-a-kind $500 million resort in Frisco tailored just for young children and their families.
Why Texas?
While theme park giants primarily operate flagship resorts in California and Florida, Universal conducted extensive research to identify growing secondary markets ripe for large-scale tourist development.
Key factors that attracted Universal to Texas:
- A booming regional population of over 13 million within 300 miles
- Six professional sports teams: the Dallas Cowboys, the Dallas Mavericks, the Texas Rangers, the Dallas Stars, FC Dallas, and the Dallas Wings
- Robust infrastructure, including the Dallas Ft Worth International Airport and Dallas Love Field
Why Frisco?
Universal selected the fast-growing Dallas suburb specifically for:
- 33% population growth since 2010
- $100k+ median income
- 150k+ daily commuters
- Business-friendly, tourism-focused leadership
Universal Studios Frisco Resort Details
Universal Studios Frisco plans call for:
- 25+ family-friendly rides and attractions
- 300-room resort hotel with amenities
- On-site waterpark and dining/retail district
- Nearly 100 acres alongside the Dallas North Tollway North of Panther Creek Parkway
Set to open in 2026, Universal Kids marks Universal’s most significant U.S. resort investment in over a decade at $500+ million.
Tourism & Economic Goals
Civic leaders are banking on Universal Kids to elevate Frisco as an economic engine and world-class destination for young visitors. Goals include:
- $200 million+ in annual resort-related visitor spending
- 2.5 to 3+ million annual resort visitors
- 4,000+ new jobs
While time will tell if Frisco and the Greater Dallas-Ft Worth Metroplex develop into Orlando’s rival, Lone Star State tourism is betting big that millions of Texan families will soon opt for regional thrills over (or in addition to) Disney Parks or Universal-Orlando/Hollywood.
Contact Steve Silver at Silver Mortgage at 1-800-920-5720.
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